This specialist course covers the dynamics of the global wine and spirits market, including the U.S. market. It also addresses how global and local consumer behavior influence the marketing of alcoholic beverages.

September 17, 2021 - September 18, 2021

Friday, September 17, 2021, from 10:30am to 4:30pm
Saturday, September, 18, 2021, from 10:00am to 4:00pm



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Meet the Instructor

Mary Gorman-McAdams, MW
Director, Instructor

As Director of International Wine Center, Mary Gorman-McAdams MW oversees all the school’s activities with a particular focus on optimizing the lear…

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Mary Gorman-McAdams, MW

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