About the Course

This course covers, at a specialist level, the dynamics of the global market for wines and spirits, as well as the particular realities of the U.S. wine and spirits market; it also covers how global and local consumer behavior and industry structure influence the marketing of alcoholic beverages.

The Level 4 Global Business of Wine, Unit 1 Course has nine instructional hours and two assessments: a 75-minute Case Study Exam on a global issue in the wine and spirits business; and a Coursework Assignment (CWA) – an independent research paper – on a proscribed topical issue of the industry. Students must achieve a pass in both assessments to complete this course. (See details on the Coursework Assignment below.)


Interested in Taking This Course?

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Registration Requirements

  • At least 21 years of age AND
  • A passing grade in the WSET® Level 4 Wine Production Unit 2 Course.

About the Exam

Exam Format: Theory exam of one question in 1 hour and 15 minutes; and one coursework assignment of 2500-3000 words

Exam Rescheduling Information

Unit 1 Examinations FAQ

Course Materials

Downloadable Study Guides:

  • An Introduction to the Global Drinks Business
  • An Introduction to Marketing Alcoholic Beverages

How Much Does It Cost?

Registration Fee: $25.00

Exam: $390.00

Tuition: $263.00

Total: $678.00

Discounted fees are available to Teaching Assistants. These positions are limited in number and are granted at the discretion of the International Wine Center.

How Do I Sign Up?

  1. Choose a class date that works for you. You can View Dates by clicking the button to the right, or browse available dates and times by going to the Registration section.
  2. After choosing the date that’s best for you, complete the required Enrollment Agreement, to streamline your registration process.
  3. Click the Register button. (If you have not yet completed the Enrollment Agreement, you can complete it during the registration process.)

Interested in Taking This Course?

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Ready to Enroll?

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Meet the Instructors!

IWC Instructors